Beauty N Brushes Launches World's Largest Social Beauty Booking Directory for Women of Color
The site offers women of color connection to over 2000 beauty professionals from the USA and Canada and allows them to find and book exact beauty looks that cater to their specific needs.
TORONTO—March 24, 2021—Beauty N Brushes announced the launch of the world’s largest black beauty booking directory, www.beautynbrushes.com. The site offers women of color access to a comprehensive listing of over 2000 professional stylists in 20 cities. The company launched the site to fill a market need to consolidate experts in the beauty and styling space who specialize in the black and brown community.
“We have created a platform that puts our ethnic beauty first in an industry that has historically deemed our beauty needs to be an afterthought,” said Ruth Kusi Asare, CEO and Co-Founder of BeautynBrushes. “With my cofounder, Kwaku Watson, I have spent the last two years building a presence in the beauty industry, holding events in Toronto and LA, and curating connections among black beauty professionals, beauty influencers, beauty businesses, and clients.” Asare and Watson’s work in building an online presence proves the success of the concept: They amassed 167,000 followers on their Instagram page before launching the directory.
The directory showcases pictures and videos of a stylist’s work—far outpacing the typical directories that simply list existing salons. Users are able to filter and choose a stylist based on their work and book them for specific looks. In this way, BeautynBrushes offers a unique solution to a distinct problem. At this point, it should be no secret that people of color compared to other ethnicities have a more unique set of needs when it comes to beauty, yet other platforms continue to disregard them. The Beauty N brushes platform ensures that clients of colors are being paired with the right beauty experts.
The website enables women of color to identify beauty professionals who can best meet their needs. Users can search for stylists based on pictures and videos of the work of professionals in their city—before booking an appointment. The site enables users to search specific categories and find a look they love based on service, location, price, and style.
The website offers services from hairstylists, makeup artists, nail technicians, lash professionals, and brow experts. Asare explained, “For our clients, we offer experts in beauty who specialize in black and brown aesthetics. In addition, the platform serves and supports the beauty professionals, connecting them with clients and assisting with the management of the appointments they receive..”
Beauty N Brushes also mentors professionals, helping them find their target markets, providing online tools that help them effectively schedule and manage their businesses. Users of BeautyNBrushes can save the looks and beauty inspirations they love to their profiles on the site. They can share them with their friends and allow other members to comment and like.
For more information go to http://www.beautynbrushes.com/